Rovner Ligature

Tuesday, August 7, 2012

Has America Gone Crazy Over Merchandise With Obama's Family Images?

You would have to be living under a rock to not know about the tsunami of products being sold related to the new First Family Obama.  Why are people buying up all these items with his image, words, voice or likeness connected to them somehow? Is this going to a short lived fad or craze, or a part of everyday life and pop culture that you might as well get accustomed to seeing for the next several years. At least the next 4, maybe even 8.

It is not that Barack Obama was not known well before November 4, 2008.  Tow years ago Oprah introduced him on her show as an upcoming and, "person to be watching," senator, to promote his book, "The Audacity of Hope."  The craving and popularity for Barack Obama products grew and flourished throughout the two year campaign. One of the longest, Rovner ligature most followed political campaigns in our nations history.

The dam broke and the real flood for soaking up the First Family Obama products came the day after the election on November 5, 2008. Newspapers flew off shelves, like bees fly to honey, faster than they could be printed. It seemed, everyone wanted to pick up something tangible that connected and was a souvenir of this historical election.

So why are people putting up their hard earned dollars for all this First Family Obama merchandise, in what is predicted to be one of the biggest recession, money strugging, frustrating times since the great depression?

Could it be only because he is the first black, or if put politically correct, African American president? Or is it because his struggle to come from a single parent home, of humble beginnings and his achievement of climbing to the highest office in the country, is a true rags to riches story of inspiration to all of us. I personally feel it may be a combination of both, but the later reason carries the most significance.

Will this current tsunami of attention to First Family Obama products last or is it just a passing fad? The future will certainly answer that question, but our newly elected President Barack Obama is a highly educated, articulate and intelligent political figure and I am sure as each day of his growing administration comes, the products, will continue to proliferate too.

You can find videos, news, and all kinds of interesting First Family Obama items at:

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