Your squeeze page is your opportunity to grab your visitor's attention and add them to your list by offering a tempting free product or service.
The squeeze page will be your market's first introduction to your product and will function as the start of your sales funnel. From your squeeze page, Rovner ligature your visitors will be transferred to your one time offer and the rest of your product offerings.
The primary purpose of your squeeze page is to convince the audience to opt into your list and move through your entire sales funnel.
Developing an effective squeeze page is an essential part of becoming successful in online marketing. If you want to create a landing page that works, you need to complete the following steps.
1. Create an attention getting headline.
Your headline will serve as a the primary factor in whether or not a visitor chooses to opt into your list. Your headline should fill your visitor with a desire to read through the rest of your page and opt in immediately.
The headline will speak directly to their needs and help them understand what you have to offer. The catchier - the better. Work on your headline until it really speaks to your audience.
2. Develop winning bullet points.
Unlike a long form sales letter, your squeeze page will just have a headline and a few key points that will motivate the audience to opt into your site for more information.
Your bullet points are going to speak volumes. Make sure they focus on the benefits of opting into your list, and not just what the visitor will receive.
3. Craft a hard-hitting call to action.
After capturing their attention with a headline and explaining what you have to offer with the bullet points, you need to use a hard hitting call to action that will motivate the visitor to opt in.
Don't assume that they know what to do - tell them!
4. Use a simple opt-in box
Your autoresponder program should be able to provide you with the HTML code that you need in order to make the opt-in box show up on your squeeze page.
Ask for their name, their e-mail address and give them a big button to click to opt in.
5. Attention getting elements
Arrow graphics pointing to your call to action can really make a difference in how well your squeeze page converts.
Make sure that your audience knows exactly where they need to be looking in order to opt in.
6. Assure them that their information is safe with you.
You can greatly increase your opt in rates by ensuring your audience that their name and e-mail address will remain confidential.
People don't want to be spammed and by assuring them that their information is safe, you'll ease their minds.
7. Place your legal information prominently.
Legal info like your privacy policy, disclaimers, terms of us and contact us page are essential parts of doing business online. Not only are they important from the visitor's point of view, but they are necessary to keep your business legal.
Gabor Olah
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